Advertising for Your Hospital's New Maternity Wing

An increasing number of hospitals are renovating their maternity wings with birthing suites complete with comfortable décor and jetted whirlpool tubs. Of course, they’d all probably say they did so for the comfort of their patients, but at least part of the reason is to compete with other maternity wings and birthing centers in their area.

After spending hundreds of thousands of dollars on the updates, spending a little more on promotional products that will encourage those invaluable word-of-mouth referrals will be well worth the relative pocket change you’ll spend. At CFpromo, we know that matching the right products with quality custom printing is the key to making the most of your marketing money.

Gifts for Maternity Care Providers

You might be thinking right away of obstetricians, but midwives, doulas, Lamaze instructors, and even maternity yoga class leaders might be on your list, especially with growing trends toward holistic medicine and natural childbirth. These are the people that will help influence expectant moms regarding birthing locales.

While proponents of natural childbirth may prefer home births or dedicated birthing centers, some of their patients will end up needing or requesting hospital births. If they know that your new birthing suite is natural-childbirth friendly, then they’re likely to recommend it as an option. If you give them something they’ll use every day with your name on it, they’ll have your name there when they’re asked for a recommendation. Ideas include travel mugs, pens, and carabiners. Keep in mind that we have many more products available than what’s listed online. If you have an idea for a promotional product appropriate for medical professionals, fill out our contact form to find out if we carry it.

Gifts for Expectant Moms

Of course, moms-to-be are your best prospective patients. You can connect with them through venues such as those maternity care givers listed above. If you want to communicate that you’re natural-childbirth friendly, perhaps you could offer moms-to-be custom branded tote bags with a list of coping techniques and maybe a handheld massage tool.

Gifts for New Moms

While your hospital might give out branded cups or water bottles to all patients, you need to think of the unique needs of new moms. Your birthing center may reject formula company freebies in favor of encouraging breastfeeding. Instead of disappointing new moms who were hoping for cute cooler bags or extra diaper bags, you could have some of your own created, custom printed with your birthing center name. If you want to be sure that your breastfeeding-friendly intentions are clear, you could include pumping-related products such as these breast-milk-freezing trays, which can also be used for freezing homemade baby food.

When you work with CFpromo to put your birthing center’s name in front of the people moms-to-be respect and with whom they interact, you’ll be setting yourself up for a full birthing wing in no time. Give us a call today to learn how we can serve you. Call us toll free at (877) 773-5779.