CFpromo attends National Promotional Products and Custom Apparel Expo

At CFpromo, we spend a significant amount of time at industry events, and many times are leading sessions at industry events. We are not a simple distributor passing on marked up items to our customers like most promotional companies in South Dakota. Far from it. We are involved in product layout, design, manufacturing and everything else we need to be in front of to ensure your product is one of a kind and hits the mark for your brand or your customers brand, event or product launch. We have our own off shore manufacturing lines to help control quality, origin labeling and allow our customer true customization with their products and services. We are the only custom promotional products company in South Dakota to do this. Couple this approach with our scale that is large enough for us to carry premium brands such as Under Armour, Nike, Carharrt and more, and you have your one stop shop right here in South Dakota!

One of the more powerful groups (of which we are a founding member) distributes significant amounts of research on the facts and figures relative to actions of consumers and ownership of promotional products and we recently received some of the data of a recent market research piece about customers and promotional products and services. Take a look at some of the interesting findings and call us to help get your next idea into the heart of what your customer or consumer desires when it comes to custom promotional items, products and services.

- In the U.S., the cost per impression of a promotional product is 0.6 cents, compared to prime-time TV and national magazines at 1.8 cents each and 0.7 cents for newspapers. Giving away custom branded promotional items is the best value in the marketplace!
- Average female owns 5 promotional mugs
- Average male owns 8 promotional caps and 56% have at least one promotional cap
- 80% of all customers can recall who gave them a branded promotional item
- 90% will take a survey in return for a promotional gift
- 53% of US Consumers own a logoed pen or pencil
- 46% of US Consumers own a promotional t-shirt. Average person who owns a promotional t-shirt has 8 promotional t-shirts. Consumers are 65% more likely to wear a familiar brand (Under Armour) shirt than a generic brand.
- 17% of US Consumers own a promotional desk accessory
- 14% of US Consumers own custom branded drinkware
- 9% of US Consumers own a custom branded flash drive
- Worldwide Wow. Over one-half (52%) of the time, products give consumers a more favorable impression of the advertiser, a trend seen in every country surveyed.
- Generating New Business. One-third of U.S. consumers say they are more likely to do business with an advertiser after getting their logoed product.
- Safe, Healthy Cities. In Dallas and Montreal, 11% of consumers own promotional health and safety items, versus the U.S. average of 8%.
- Top 3 Products. Writing instruments (50%), shirts (43%) and bags (29%) were the most popular products by category in the U.S.
- Superior Pass-Along Value. Sixty-six percent of U.S. respondents give away unwanted items to someone else
- Bags are Big. In the U.S., 29% of consumers who own promo products own a promotional bag

CFpromo KNOWS the South Dakota, national and worldwide promotional products and custom apparel landscape and industry. Use our multiple resources to help keep you and your custom promo products in the game, at the lowest price around and with one of a kind precision and detail.

CFpromo, where every day is Custom Made Easy!